![]() ![]() Each of these links will help you learn more about a specific topic within the broader subject. For example, this post you’re reading now contains several links to related articles from our library. Less important links can go elsewhere, such as in the content itself.Įvery page and post offers multiple opportunities to use content to link to other pages on your site. In short, a site’s navigation menu should be simple and include links to the most important pages for you and your users. Most sites have one main navigation menu at the top of every page and perhaps sidebars or footers containing links to less important pages: The first is menus, and the second is internal links. If visitors have a hard time finding the content, offers, or products they want on a website, they’re not going to have a good time.Ī site’s navigation comes down to two factors. Your website’s content might be amazing, but it can only be as effective as its navigation. ![]() Keeping an eye on both of these factors will ensure that visitors don’t have a hard time finding and reading offers on your website, and ultimately, that means you’ll be able to secure more conversions. This approach is common among Calls to Action (CTAs) because it helps them pop: ![]() In these cases, we recommend picking contrasting colors for the text to stand out. Sticking with black is fine in most cases, but depending on the background color, you might need to switch to other text colors from time to time. On top of font sizes, you’ll also need to consider colors. It depends on your design, but we recommend experimenting by asking other people if they have a hard time reading the text on your site. There’s no hard-and-fast rule for which text sizes to use on a website. On the other hand, make the font too big or use funky fonts, and the text will distract too much from the other elements on your website. Make the text too small, and users will have a hard time deciphering it. Here’s a quick example of how your website’s text should look on mobile: Most websites rely primarily on text to convey information, so readability is essential.įor example, if you make your fonts too small, they might be impossible to read on a mobile device unless you zoom in. That is to say, how easy it is to read your site’s text. One aspect of website design that often gets overlooked is readability. If your current website doesn’t look that good on mobile, consider changing themes to one that is more responsive. When looking for a WordPress theme, check out its demo or previews to see how it looks on a mobile device. This theme is mobile-friendly by default, so there’s no excuse for why your site shouldn’t look perfect on most mobile devices: Here’s an example of a WordPress website using one of the Content Management System’s (CMS) latest official themes, Twenty-Twenty Three. If you use software such as WordPress, you have access to themes that are responsive out of the box. Luckily, making a website responsive doesn’t require a lot of technical know-how. Therefore, if your website isn’t responsive, you risk alienating a significant portion of your audience. We like to think that people will see our gorgeous web designs on big monitors, but the fact is, a lot of people use their mobile devices more than desktops. Read Moreĭesigning responsive websites is essential because most of your visitors are probably using mobile devices the majority of the time. The website will therefore look differently on different devices. Responsive design enables a website to adapt to the screen size of the device it is being viewed on. This means the website displays in a way that is easy to navigate on smaller screens, and none of its core elements are difficult to interact with. We say a website is ‘responsive’ when it works well on mobile devices. We’ll show you examples of these methods in action and discuss why they’re effective. In this article, we’ll go over 12 ways to help your business website convert more visitors. ![]() If you know what you’re doing, you can achieve all of that with a single website! You can use it to increase sales, build brand awareness, market to your core audience, and position yourself as an expert. A small business website that’s only visually pleasing can be fun, but it’s a huge missed opportunity.Ī great website should help you elevate your business to the next level. You don’t need a pretty site that doesn’t actually attract people or help convert them into customers. No matter how big or small, every modern business needs a website – that includes yours. ![]()
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